Application of Marketing Theories to Practice

Application of Marketing Theories to Practice Introduction This report shows the different field of businesses and the methods that our company was using in SimVenture comparing with theories. Marketing and Sales Our company’s main marketing tool was advertising but we were using different like direct marketing, exhibitions and our website. However, digital marketing is limited only to website in the game, although this is getting more popular these days (Pittsburgh Post-Gazzette, 2006). Digital marketing defined by Jobber, 2007: â€Å"The application of digital technologies that form channels to market (the Internet, mobile communications, interactive television and wireless) to achieve corporate goal through meeting and exceeding customer need better than the competition.† Digital marketing is almost completely missing from the game, it is only limited to website. Network theory studies relationships of all sorts, whether between people, animals or things. Social network analysis is an overlapping tool for learn ing about patterns that develop within social networks and how they influence behaviour. Digital marketing channels such as Facebook, Twitter, Foursquare and Instagram are useful in this regard, as they allow marketers to listen to what consumers are saying, and they allow marketers to leverage the power of influential users to spread messages throughout their networks (Harvard Business Review, 2006.). Generational marketing theory holds that consumers born of the same generation — defined as a 20-year period — have common attitudes and behaviours because of shared experiences that influenced their childhoods and shaped their views of the world. The relevance of generational theory to digital marketing is primarily in the ways in which each generation communicates and the online places where marketers can reach them (Zickuhr, 2010.). The customer research in the game is only limited to where the customers heard about but nothing who they are (age, gender, education, et c.). All in all the game had good opportunities in traditional marketing channels like direct marketing and advertisement but digital marketing part is really limited which makes it less realistic. Operations Efficient operations management is a key element to make a company successful. Without supply network a company cannot exist. A supply network perspective means setting an operation in the context of all the other operations with which it interact some of which are its suppliers and its customers. Materials, parts, other information, ideas and network of customer-supplier relationships formed by all these operations (Slack, Chambers, Johnston, 2004.). The supply network view can also help in decision making about the design. The design activity in operations has one overriding objective: to provide products, services and processes which will satisfy the operation’s customers. During the game our company used ‘Just in time’ method for the production because i f there was more order then our organisation was able to produce then we contracted some out when it was financially possible. Furthermore, in the meanwhile of last year in the game, all of our production was contracted out because the four employees weren’t enough to build the product and to handle other task that were essential to run the company at the same time. High dependency theory is one of the explanation of the ‘Just in Time’ approach to operations management. With high inventories insulating each stage in the production process, the dependency of the stages on one another was low. Take away the inventory and heir mutual dependency increases. The ‘Just in Time’ practice of empowering ‘shopfloor’ staff makes the organisation dependent on their actions (Slack, Chambers, Johnston, 2004.). However, this theory perfectly suits with SimVenture, thus it is realistically show the opportunities and limitations of ‘Just in Timeâ₠¬â„¢ delivery and production because in the first year when financially it was not a possibility to contract out some of the production we bumped into some limitations according to the ‘Just in Time’ manufacture technique.

Communications 215 Essay Example | Topics and Well Written Essays - 750 words

Communications 215 - Essay Example I agree with Ezenberger that the media has industrialized the human mind in the way that it has now come to influence our thoughts (Berger, n.d). In my own experience, whatever opinions I have on what is the best brand of toothpaste to use, or which shampoo gives the most silky hair, all come from what I have seen on television; without having access to a television, I would not have had these ideas at all. Moving onto how the media is "amusing" us to death, Postman believes that the main focus of television is to fill the human life with "triviality and incoherence," and to instill in us the belief that life is like some kind of circus show where the point is just to be entertained (Berger, n.d). For Postman, television is only instructing us what products to buy in order to bring excitement into our lives (Berger, n.d). While there are many television programs that try to educate viewers, I believe that most television channels have an agenda to simply amuse the audience and keep t hem in a sedated state where they do not care about the more important things in life. (A2) For Jameson, postmodernism entails a blurring of the lines between what is regarded as high culture and mass culture in modernism (Berger, n.d). Since postmodernism does not believe in metanarratives and is eclectic in the way it defines things, for Jameson postmodern art maintains no division between elite and popular culture, and that "anything goes," (Berger, n.d). The postmodern landscape is "degraded" in the way that it is composed of "schlock art" (Berger, n.d). I do agree that in the postmodern era there is a kind of art that eliminates the previous boundaries between elite and popular culture; for example, Marcel Duchamp constructed a ceramic urinal and passed this off as postmodern art, thereby blurring the lines between high and low art. (A3) Baudrillard's theory on the effects of media is influenced by the notion of simulacra; he claimed that in today's postmodern era which is domi nated by the media, there are not true copies of something, there are only "simulations of reality which aren't any more or less "real" than the reality they simulate," (Mann, n.d). For Baudrillard whatever we see in the media becomes our reality, and seems more real than what is actually real. These simulacras, these images of things that do not exist in reality, become part of hyperreality. As Baudrillard rightly states, postmodernism entails " the death of the real," since we are connecting more and more with media where the content "merely simulate reality," and thus living in a kind of hyperreality that is not real (Mann, n.d). I can see this in the way that we relate to actors on TV; I myself have spent hours with my friends discussing Blair and Chuck's relationship in the TV serial Gossip Girl, as if we personally know them. There are often times when I feel I can connect to people from TV shows more than I can relate to my own family. This all shows that media has created a hyperreality with simulacras that we are now relating to more than we relate to real life. (A4) For Rheingold, a smart mob has emerged from the onset of mobile phone technology (Berger, n.d). Smart mobs are characterized as groups of people who can be rallied for social and political campaigning though the use of mobile

Why do we need medical interpreters Research Paper

Why do we need medical interpreters - Research Paper Example Of all the articles that were selected and analyzed by the comparative use of ad hoc interpreters, there was a unanimous outcome which showed that using medical interpreters yield improved outcomes with utilization, clinical outcomes, communication, and patient satisfaction than when ad hoc interpreters are used. Writing on utilization, Fiscella et al (2012) noted that medical interpreters guarantee a high sense of utilization of the medical process. Evidence was given from various works of literature and the outcomes of various studies have should that medical interpreter are indeed needed in the healthcare delivery program. This is because when the roles of medical interpreters have assessed from the perspective of the four evaluation areas namely utilization, clinical outcomes, communication (errors and comprehension), and patient satisfaction, it was seen that having professional medical interpreters as against ad hoc interpreters ensured that there was improved performance. It would, therefore, be concluded that having and using medical interpreters is very important for ensuring improved outcomes for all individuals. By the use of medical interpreters, all people, regardless of the level of their English proficiency can be assured that they will receive health care outcomes that are well tailored to meet their needs. It will be appreciated that where there is inadequate training, the work of medical interpreters could be co nsequential. The need to continue emphasizing on the training of medical interpreters is therefore strongly recommended.